Kupp, Martin and Urs Mueller (2024).\u00a0The Ultimate Case Guide: How to Successfully Teach & Write Case Studies<\/em><\/a>. London: Ubiquity Press. ISBN (Paperback): 978-1-914481-56-7. (DOI: https:\/\/doi.org\/10.5334\/bdb<\/a>) License: CC BY-NC 4.0<\/p>\n\n\n\n Kupp, Martin and Urs Mueller (2024).\u00a0The Ultimate Case Guide: Case Teaching Workbook<\/em><\/a>. London: Ubiquity Press. ISBN (PDF): 978-1-914481-69-7 (DOI: <\/span>https:\/\/doi.org\/10.5334\/bdb.e<\/a>) License: CC BY-NC 4.0<\/span><\/p>\n Kupp, Martin and Urs Mueller (2024).\u00a0The Ultimate Case Guide: Case Writing Workbook<\/em><\/a>. London: Ubiquity Press. ISBN (PDF): 978-1-914481-68-0 (DOI: https:\/\/doi.org\/10.5334\/bdb.f<\/a>) License: CC BY-NC 4.0<\/span><\/p>\n\n\n\n M\u00fcller, Urs and Martin Kupp (2016). \u201cCombining Case Teaching and Case Writing Creatively.\u201d In Case Studies as a Teaching Tool in Management Education<\/em>, ed. Dominika Latusek. Hershey PA: IGI Global.<\/p>\n\n\n\n M\u00fcller, Urs and Shirish Pandit (2016). \u201cVodafone in Egypt: National crises and their implications for multinational coroprations.\u201d In: International management: Managing across borders and cultures, text and cases<\/em>, ed. Helen Deresky. New Jersey: Prentice Hall. (reprint of case study; see below)<\/p>\n\n\n\n M\u00fcller, Urs and Veit Etzold (2014). \u201cMinimal change can be best option: Why Berlin snack bar resisted change.\u201c In Managing change<\/em>, 6th ed. ed. Bernard Burnes, 301\u2013302. Harlow: Pearson Education. (reprint of \u201cCase study: Minimal change can be best.\u201d Financial Times<\/em>. April 30, 2012; also online: http:\/\/www.ft.com\/intl\/cms\/s\/0\/eda4a8ec-92b7-11e1-b6e2-00144feab49a.html<\/a>)<\/p>\n\n\n\n M\u00fcller, Urs (2005). Feldkontakte, Kulturtransfer, kulturelle Teilhabe: Winckelmanns Beitrag zur Etablierung des deutschen intellektuellen Felds durch den Transfer der Querelle des anciens et des modernes<\/em>. Leipzig: Leipziger Universit\u00e4tsverlag. (= Transfer: Deutsch-Franz\u00f6sische Kulturbibliothek<\/em>; 24)<\/p>\n\n\n\n Sipil\u00e4. Jenni, Sascha Alavi, Laura Marie Edinger-Schons, Urs M\u00fcller and Johannes Habel (2022). \u201cCorporate social responsibility and perceived fairness of price increases.\u201d Psychology and Marketing<\/em>. 1-15.<\/p>\n\n\n\n M\u00fcller, Urs, Johannes Habel and Marcel Stierl (2017). \u201cExerting Pressure or Leveraging Power: The conventional and extended chain of CSR Enforcement in B2B Supply Chains\u201d \u2013 accepted by Journal of Public Policy and Marketing.<\/p>\n\n\n\n M\u00fcller, Urs and Ulf Sch\u00e4fer (2016). \u201cThe Dirty Dozen: How Unethical Behaviour Creeps Into Your Organisation.\u201d European Business Review<\/em>. July-August 2016. p.37-41.<\/p>\n\n\n\n M\u00fcller, Urs (2016). \u201cUnkraut oder Blumenwiese?\u201d. Forum Wirtschaftsethik<\/em>. Jahresschrift des DNWE<\/em>. 22. Jahrgang; 2014. p.48.<\/p>\n\n\n\n M\u00fcller, Urs (2014). \u201cWieviel Bonus ist gerecht?\u201d. Harvard Business Manager<\/em>. April 2014. p.86-90.<\/p>\n\n\n\n M\u00fcller, Urs (2016\/2012). \u201cCorruption in Russia: IKEA\u2019s expansion to the East (A-D).\u201d Emerald Emerging Markets Case Studies Collection<\/em> 2016; and ESMT Case Study No. ESMT\u2013716\u20130169\u20131 (This case study was previously published in a sanitized version as: \u201cCorruption by design? L\u2019Antimarch\u00e9\u2019s struggles in Russia (A-D)\u201d. Emerald Emerging Markets Case Studies Collection<\/em> 2 (1): 1-10. March 2012.)<\/p>\n\n\n\n M\u00fcller, Urs and Francis Bidault (2015). Dealing with low-cost competition in the airline industry (A-C)<\/em>. ESMT Case Study ESMT\u2013315\u20130165\u20131.<\/p>\n\n\n\n M\u00fcller, Urs and Johannes Habel (2015). ESMT\u2019s pitch to EAD Systems (A & B)<\/em>. ESMT Case Study No. ESMT\u2013515\u20130163\u20131.<\/p>\n\n\n\n Sch\u00e4fer, Ulf and Urs M\u00fcller (2015). Deutsche Bahn AG: The heartless train conductor. <\/em>ESMT Case Study No. ESMT\u2013715\u20130162\u20131.<\/p>\n\n\n\n Hofmann, Anna, Urs M\u00fcller and C.B. Bhattacharya (2014). Axel Springer and the quest for the boundaries of corporate responsibility<\/em>. ESMT Case Study No. ESMT\u2013413\u20130143\u20131. (Published in 2015 in an abridged version as ESMT Case Study No. ESMT\u2013715\u20130156\u20131)<\/p>\n\n\n\n M\u00fcller, Urs and Shirish Pandit (2014). Vodafone in Egypt: National Crises and their implications for multi-national corporations (A & B)<\/em>. ESMT Case Study No. ESMT\u2013714\u20130144\u20131. (Winner of the 2014 The Case Centre Case Award in the Case Competition hot topic: Crisis as opportunity; Highly commended at the EFMD Case Writing Competition 2014 in the category \u201cAfrican Business Cases\u201d<\/strong>)<\/p>\n\n\n\n M\u00fcller, Urs, Ulrich Linnhoff and Bernhard Pellens (2013). Defining the purpose for Borussia Dortmund GmbH & Co. KGaA<\/em>. ESMT Case Study No. ESMT\u2013713\u20130134\u20131. (Winner of the 2013 ecch Case Award in the Case Writing Competition hot topic: The business of sport<\/strong>)<\/p>\n\n\n\n M\u00fcller, Urs and Veit Etzold (2012). Waltraud Ziervogel at Konnopke\u2019s Imbiss: Re-inventing a Berlin icon<\/em>. ESMT Case Study No. ESMT\u2013512\u20130126\u20131. (Winner of the category \u201cFamily Business\u201d in the 2011 EFMD Case Writing Competition<\/strong>)<\/p>\n\n\n\n Young, Mark and Urs M\u00fcller (2011). Motors for Munchao<\/em>. ESMT Case Study No. ESMT-711-0122-1. (2017 The Case Centre bestselling case list in Category Ethics and Social Responsibility<\/strong>)<\/p>\n\n\n\n M\u00fcller, Urs (2011). Norman Nicholls at Seattle Management Consultants<\/em>. ESMT Case Study No. ESMT-711-0121-1.<\/p>\n\n\n\n M\u00fcller, Urs and Ulf Sch\u00e4fer (2010). Anna Frisch at Aesch AG: Initiating lateral change<\/em>. ESMT Case Study No. ESMT-410-0112-1. (2014 The Case Centre Case Award in the Category HR Management \/ Organizational Behavior; 2014, 2016 and 2017 The Case Centre bestselling case list in Category HR Management \/ Organizational Behavior<\/strong>)<\/p>\n\n\n\n Sch\u00e4fer Ulf, and Urs M\u00fcller (2010). Who\u2019s responsible for the drawbridge drama?<\/em>. ESMT Case Study No. ESMT-710-0104-1.<\/p>\n\n\n\n Korotov, Konstantin, Urs M\u00fcller and Ulf Sch\u00e4fer (2009). \u201cDo you really think we are so stupid?\u201d A letter to the CEO of Deutsche Telekom<\/em> (A-C). <\/em>ESMT Case Study No. ESMT-409-0100-1. (2011 ecch best selling case; 2013 ecch Case Award in the Category HR Management \/ Organizational Behavior<\/strong>)<\/p>\n\n\n\n M\u00fcller, Urs and Veit Etzold (2012). \u201cCase study: Minimal change can be best.\u201d Financial Times<\/em>. April 30, 2012. (also online: http:\/\/www.ft.com\/intl\/cms\/s\/0\/eda4a8ec-92b7-11e1-b6e2-00144feab49a.html<\/a>; reprinted in Burnes, Bernard (2014). Managing Change<\/em>. 6th Edition. Harlow et al.: Pearson. p. 301-302. See above section on book chapters)<\/p>\n\n\n\n M\u00fcller, Urs (2011). \u201cAuthentizit\u00e4t l\u00e4sst sich nicht kaufen.\u201d Guest article in blog of Wolfgang Goebel, (Online publication; http:\/\/www.emplyerbranding-blog.de\/2011\/09\/gastbeitrag-von-urs-mueller-authentizitat-lasst-sich-nicht-kaufen\/)<\/p>\n\n\n\n M\u00fcller, Urs (2009). \u201cWhat we can learn from the alcohol prohibition in the US from 1919 to 1933.\u201d ESMT Newsletter<\/em> (Online publication; http:\/\/www.esmt.org\/sixcms\/detail.php\/262038<\/a>)<\/p>\n\n\n\n M\u00fcller, Urs (2009). \u201cDealing with Ethical Dilemmas.\u201d (Online publication; http:\/\/www.goodentreprenuer.com\/Knowledge\/Features\/Dealing-with-ethical-dilemmas)<\/p>\n","protected":false},"excerpt":{"rendered":" B\u00fccher und Buchkapitel Kupp, Martin and Urs Mueller (2024).\u00a0The Ultimate Case Guide: How to Successfully Teach & Write Case Studies. London: Ubiquity Press. ISBN (Paperback): 978-1-914481-56-7. (DOI: https:\/\/doi.org\/10.5334\/bdb) License: CC BY-NC 4.0 Kupp, Martin and Urs Mueller (2024).\u00a0The Ultimate Case Guide: Case Teaching Workbook. London: Ubiquity Press. ISBN (PDF): 978-1-914481-69-7 (DOI: https:\/\/doi.org\/10.5334\/bdb.e) License: CC BY-NC … <\/p>\nArtikel<\/h1>\n\n\n\n
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